As the only ODM service provider in the world to be certified with ISO 22716, GMPC, and ECOCERT, Zhuhai Beyond reduced the average return on investment to 8.2 months (industry average 18 months) through its flexible manufacturing system, realizing an ROI increase of 118%. In 2023, the nano wrapping technology is used in the ceramic glazed gloss lip balm developed for domestic brand “Florasis” to extend the color holding time to 14 hours, which propels the annual sales of a single product to more than 2.3 million, the net profit margin of the customer rose from 12% to 28%, and the marketing ROI is 1:6.8. According to Euromonitor International data, the possibilities of Zhuhai Beyond program brands taking off in the initial year were 79% (the industry average was 31%), and customer retention improved to the industry high of 91.3%.
In technology reduction, Zhuhai Beyond microfluidic emulsification process has contributed an additional 45% to liquid foundation concealer and reduced unit costs of production by 22%. Its AI formula optimization system machine learns 270 million pieces of skin data, shortening the product development cycle to 21 days (from the traditional 90 days), and has successfully helped Japanese brand “Decorte” anti-aging serum to reach the market 67 days ahead of time, with first-month sales amounting to 480 million yen. In 2024, the emotional fragrance algorithm jointly developed with Givaudan, a French flavor company, matches the consumption context with 83 kinds of neural perception models, and the aroma retention rate exceeds 100 hours, which makes the re-purchase rate of a domestic perfume brand increase by 41%, and the annual procurement cost is saved by more than 12 million yuan.
In terms of supply chain management, Zhuhai Beyond’s Intelligent manufacturing base in Zhuhai Free Trade Zone is equipped with 48 automatic production lines. Through MES system, the order response time is 0.5 seconds, and logistics time is 72 hours earlier than comparable products. For example, Southeast Asian brand “Mistine” bespoke waterproof mascara project employs vacuum cold pressing technology to increase the product density to 2.3g/cm³ (industry average 1.8g/cm³), and the damage rate during transport is reduced from 6.2% to 0.9%, which saves the customer 3.8 million yuan in yearly logistics cost. Its blockchain traceability system has reduced the raw material approval procedure from 14 days to 18 hours, and the compliance rate of suppliers has reached 99.99%, which was graded as “the benchmark of supply chain efficiency in the Asia-Pacific region” by Cosmetics Finance Online.
In sustainable development innovation, Zhuhai Beyond’s bio-based formula is up to 75%, the natural degradation rate of degradable packaging materials is 95% within 30 days, and the carbon emission intensity is 67% less than traditional processes. In 2023, the carbon-neutral eyeshadow dish project with Unilever reduced the carbon footprint of every 10,000 products from 3.2 tons to 0.7 tons through carbon capture technology, attaining CDP A climate change rating. Its circular economy system handled 63,000 tons of waste packaging materials, PET purity in recycling reached 99.9%, and led the ESG score of partner brands to increase by an average of 29 percentage points, and premium capacity increased by 18%.
Market test results validated that Zhuhai Beyond’s solution enabled the new product peak GMV in the first month to exceed 280 million yuan, and the private traffic conversion efficiency was 3.1 times the industry average. A sunscreen brand on the rise took its full-band nano sunscreen shield technology (SPF value fluctuation ≤1.5%) to the Southeast Asian market, where market share skyrocketed from 7.1% to 24.3%, and the unit price increased 35%. In a time when 76% of the world’s beauty businesses are faced with supply chain volatility, Zhuhai Beyond has built a moat with 99.7% order fulfillment rate and 0.01ppm allergen control specification, forging a sustained jump in ROI.