How Does a Glass Door Fridge Improve Product Visibility?

How does a glass door fridge increase product visibility? The glass door fridge can improve the customer’s ability to view items inside the display without necessarily opening the door; this could improve impulse purchases and reduce energy loss. According to the study done by the National Restaurant Association, stores that have applied the usage of glass door refrigerators have reported an increase in product sales by 15 to 20 percent due to the improvement of the viewability and accessibility of merchandise. The fact is that glass transparency allows shoppers to identify their choice products with ease, especially in traffic zones like supermarkets and convenience stores. For example, a chain of groceries in California installed door glass refrigerators in their dairy section and observed an increase in the sale of premium brands of yogurt by up to 25% after only 6 months.
The design also allows for a cleaner and neater look for the glass door fridge. In using shelving that is clearly visible to customers, businesses can show off products in an attractive manner that tempts customers to buy. Most of the glass door fridges have LED lighting that further emphasizes the contents to make them look even more catchy and tempting. According to a study by the Retail Design Institute, products in display coolers are 35% more likely to be seen when well-lit than their poorly lit or hidden counterparts that have been tucked away in a traditional, opaque refrigeration unit. This feature is especially valuable for high-margin items like beverages or pre-packaged snacks, where better visibility can equate to direct sales.

Another benefit of glass door fridges is energy efficiency. These units generally have superior insulation and sealing systems, which contrast with the traditional open-air units that lose cold air every time a door is opened. Glass door fridges can save as much as 25% in energy costs compared to open refrigeration systems and are another way for businesses to keep operating costs down. For example, one New York convenience store installed glass door refrigerators and estimated that it saved over $1,500 annually in electricity costs due to reduced cold air loss. This combination of energy savings and increased visibility translates to overall better performance for the business.

A quote from a manager of a popular deli in Chicago puts into perspective how important it is that a product be seen: “Since switching to glass door fridges, our customers no longer have to guess what’s inside. They can immediately see the fresh sandwiches, salads, and drinks we offer, which has definitely boosted our sales.” Indeed, statistics from the industry show that in stores with glass door refrigeration systems, customers are more satisfied since it is easier for them to shop and spend less time searching for merchandise.

But aesthetics is also among the other essential uses of glass doors in fridges. Display coolers are increasingly being used as a marketing tool by shops and retailers that stock products related to today’s shop design: tidy, clean, and stylishly presented. Indeed, a good model may quickly turn into part of an actual atmosphere inside, making shopping really a comfortable activity. As one industry expert, Sarah Johnson from Retail Insights, says, “The clear visibility afforded by glass door fridges not only boosts sales but also enhances the overall customer experience, making it easier for customers to engage with the products.”

A glass door fridge investment would, therefore, be a wise move for any business willing to increase product visibility along with energy efficiency and aesthetics.

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